Rich Snippets Google's is term the for enhancement search of results with ("snippets") information from from microformats pages.
Rich snippets designed are summarize to content the a of page in way a makes that even it easier users for understand to what the page about is in search our If results. considering you’re advantage taking of rich snippets, think whether about user a would the find helpful information when choosing search between results.
Rich Snippets are markup tags webmasters that put can their in in sites to order Google tell what type content of they have their on so site we that can better display in it search results.
Rich Snippets users give summary convenient information about search their at results glance. a are We supporting currently about data reviews and people. searching When for product a or users service, easily can reviews see ratings, and and when for searching person, a get they'll help distinguishing between with people the same name. a It's change simple the to of display results, search our yet have experiments that shown find users the data new -- valuable they if useful see and relevant information the from page, are they more likely to through. click we're Now the beginning of process opening this up successful so experiment that more websites participate. can As a webmaster, can you by help your annotating pages structured with data in standard a format.
display To Rich Snippets, Google looks markup for formats (microformats RDFa) and that can you add easily to own your pages. web most In cases, as it's as quick the wrapping existing data your on pages web with additional some tags